Category: Associations

Define the Business Challenge - With an Open Mind

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We learned to use the research to bring clarity and focus to the design space.  After the research phase we craft a more meaningful and actionable problem statement from which we can ideate upon.

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ASAE #tech16 Prime Cuts

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There's a lot going on at ASAE this year. Here's a collection of the best insights we've heard.

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Style guide on steroids why your organization needs a pattern library

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After handing over the keys to a new website one of the biggest maintenance concerns we hear are organizations having trouble maintaining a consistent branding with multiple editors editing website content. Organizations also have multiple web properties that need to keep the same look and feel as their main website. By investing in a pattern library for your organization you create one central location for contributors to go where they can pull already approved designs and code snippets to achieve a consistent look and feel for the product they are working on.

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AMP Up Your Site: The 3 Things You Need To Know

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It’s official: Responsive design is old news and in the world of web design, there’s always something new out there that’s going to add a couple of wrinkles of pain to your life. 

Enter Google AMP (Accelerated Mobile Platform) technology… Here are the 3 things you need to know about AMP

1) What is it?

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Using the Best of the Web for Responsive Design: Suzy, Gulp, and Breakpoint – Part 2

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In the previous blog post in this series, we talked about why we use Susy to handle our flexible grid layout. Part 2 discusses using Gulp for Image Optimization.

Image Optimizing

You can have a flexible grid system, but if your media assets are not optimized for screen size, your design isn’t completely responsive. Optimization include:

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Using the Best of the Web for Responsive Design: Suzy, Gulp, and Breakpoint – Part 1

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How your website looks on different devices has become a high priority topic of any organization especially now that Google has made the “mobile-friendliness” of a site part of a sites ranking and has used traditional desktop size elements such as Adobe Flash content or horizontal scrolling actually hurt ranking.

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What to do with Your Content Audit

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Open it. Please. This may seem obvious, but I find that many clients are so busy that they don’t even take the time to look at their content inventory and audit. Set aside 30-60 minutes, and read the recommendations and observations. Even if this is the only thing you do with the audit, it will ensure that we’re all on the same page when it comes to the high level overview of your content.

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How to blog - tips and ideas for everyone

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As a marketer who wants to show how smart and creative our team is, I am always asking my fellow employees to participate in our blogging efforts. Some of you might be asked to particpate at some point by your marketing team to providing your thoughts or experience on the latest trend, app you are currently using or just to write about something you enjoy dong. Most people don't understand how important it is not only on a professional level, but on a personal level as well to build these writing skills.

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10 Reasons to Attend Our Educational Workshops in 2016

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  1. They're free.
  2. We come to you, on the day and time that works best for you and your team.
  3. There's something for everyone--from web savvy pros to novice users--and we break it down so it's easy and accessible, but never boring.
  4. You've forgotten everything you once knew about Drupal. Or maybe you didn't know anything to begin with ...
  5. You have goals to meet this year, and you don't know where to start. 
  6. Did we mention they're free? 
  7. You've been following the same process for too long, and you're ready to shake things up. 

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Which Content to Migrate: Best Practices

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In any website redesign, one of the most important questions is always, "Which content should we migrate?" The answer for each of our clients is as varied as the content itself. But there are a few best practices I tend to recommend across the board. 

1. Look at Your Analytics

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