Category: Balance Interactive

Style guide on steroids why your organization needs a pattern library

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After handing over the keys to a new website one of the biggest maintenance concerns we hear are organizations having trouble maintaining a consistent branding with multiple editors editing website content. Organizations also have multiple web properties that need to keep the same look and feel as their main website. By investing in a pattern library for your organization you create one central location for contributors to go where they can pull already approved designs and code snippets to achieve a consistent look and feel for the product they are working on.

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AMP Up Your Site: The 3 Things You Need To Know

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It’s official: Responsive design is old news and in the world of web design, there’s always something new out there that’s going to add a couple of wrinkles of pain to your life. 

Enter Google AMP (Accelerated Mobile Platform) technology… Here are the 3 things you need to know about AMP

1) What is it?

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It's a Wrap: Drupal Wins Gold in Rio

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Every 2 years, the world gathers & watches the best of the best of the best compete. Millions of viewers watched on TV, and many more watched the coverage online. And Drupal was right there to make sure everything was served properly, and all went smoothly.

Over the course of the Olympic games, the Drupal-powered site served over one billion minutes of sports coverage. That is a staggering amount of data served: that's over 1,900 years of sports coverage.

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Slideshows won’t die, but they should. Here are 8 reasons why:

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  1. They are simply not effective.
    In many studies, multiple banners with different slides and calls-to-action (CTA) have been proven to be pointless. Users rarely ever see past the first slide, especially when the first slide has a strong CTA itself. If you truly want the user to see more than the first slide, then the first slide needs to sell, or at least, guide the user into the subsequent slides.
  2. They often have poor / no accessibility.

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FINDING BALANCE: A BROADER VIEW WITH Director Service Delivery, Beth Morgan

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Our next interviewee for this series is with Director Service Delivery, Beth Morgan. Beth has been with Balance for over 6 months now and I have noticed she makes MANY lists!. She has a very quirky sense of humor, writes very fun blog posts and always finds a way to stay calm, even in the most frustrating situations!

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Using the Best of the Web for Responsive Design: Suzy, Gulp, and Breakpoint – Part 2

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In the previous blog post in this series, we talked about why we use Susy to handle our flexible grid layout. Part 2 discusses using Gulp for Image Optimization.

Image Optimizing

You can have a flexible grid system, but if your media assets are not optimized for screen size, your design isn’t completely responsive. Optimization include:

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Using the Best of the Web for Responsive Design: Suzy, Gulp, and Breakpoint – Part 1

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How your website looks on different devices has become a high priority topic of any organization especially now that Google has made the “mobile-friendliness” of a site part of a sites ranking and has used traditional desktop size elements such as Adobe Flash content or horizontal scrolling actually hurt ranking.

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Balance Breaks Mealtime Stereotypes

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A few of us at Balance were having our daily stand up meeting on a Thursday morning. One of us remarked. “Wow, it’s Thursday and I’ve already got a “birch” beer in my hand.” This naturally initiated a debate surrounding what is a “breakfast” food really? There are, of course, the staples: eggs, bacon, waffles, pancakes, oatmeal, cereal, toast. We also can’t forget bagels, donuts, orange juice and scrapple (guilty - nee’ Pennsylvania). We all recognize these options because we have been feasting on these things since we were kids.

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What to do with Your Content Audit

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Open it. Please. This may seem obvious, but I find that many clients are so busy that they don’t even take the time to look at their content inventory and audit. Set aside 30-60 minutes, and read the recommendations and observations. Even if this is the only thing you do with the audit, it will ensure that we’re all on the same page when it comes to the high level overview of your content.

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How to blog - tips and ideas for everyone

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As a marketer who wants to show how smart and creative our team is, I am always asking my fellow employees to participate in our blogging efforts. Some of you might be asked to particpate at some point by your marketing team to providing your thoughts or experience on the latest trend, app you are currently using or just to write about something you enjoy dong. Most people don't understand how important it is not only on a professional level, but on a personal level as well to build these writing skills.

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