Category: Content Strategy

What to do with Your Content Audit

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Open it. Please. This may seem obvious, but I find that many clients are so busy that they don’t even take the time to look at their content inventory and audit. Set aside 30-60 minutes, and read the recommendations and observations. Even if this is the only thing you do with the audit, it will ensure that we’re all on the same page when it comes to the high level overview of your content.

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Which Content to Migrate: Best Practices

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In any website redesign, one of the most important questions is always, "Which content should we migrate?" The answer for each of our clients is as varied as the content itself. But there are a few best practices I tend to recommend across the board. 

1. Look at Your Analytics

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Why Audience-Based Navigation is Almost Never a Good Idea

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Never say never, right? And in the case of audience-based navigation, I certainly don't . . . but I almost always do.

Unless you have distinct audiences that will never have content that overlaps, it's both confusing for users and burdensome for administrators. 

Here's the case for leaving audience labels out of your navigation: 

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The future is here - Have your content come to you!

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Recently Dries Buytaert (the guy who invented Drupal and owner of Acquia) wrote this awesome blog article about The Big Reverse of the Web and how you won't have to search for anything anymore, everything will just come to you. As a mom of a one-year old I am SO excited about this! Chasing my little man around leaves very little time to be going out to the grocery store to buy odds and ends every day. I would much rather spend my time playing with him then worrying about the levels of my laundry detergent. 

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4 Things to know about Google's 'Mobilegeddon'

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1. What is it?

Google is changing the way search results appear based on websites that are deemed mobile-friendly due to the fact that 60% of traffic now comes from mobile devices. Sites without text and formatting suited for mobile devices will suffer most. A webpage is eligible for the “mobile-friendly” label if it meets the following criteria, as detected in real time by Googlebot:

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10 reasons why I will leave your website in 10 seconds

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What makes people press the back button shortly after visiting your website? Why do they bail out so quickly? And what can you do about it?

It’s not easy creating a beautiful, brilliant user experience on your website, and the reality is that most sites have issues of one kind or another. But keep an eye open for the following – often avoidable – negative factors and try to eliminate them to avoid creating the wrong impression.

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FINDING BALANCE: A BROADER VIEW WITH Information Architect and Content Strategist, Melissa Woodson

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Throughout 2015, we want to give you all the opportunity to get to know the Balance Interactive team and our clients a little better. To that end, we are introducing a monthly feature called “Finding Balance: A broader view with…” and will have either a Balance employee or a client featured "snapshot" of who they are and what inspires them. 

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Content Personalization; What is it & Why do i need it?

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Turn Big Data into Smart Data - Content Personalization 

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The Path to Better Content

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Maybe you’re a writer, association, web designer, or lawyer. If you have a website, it means you need content. Of course the content argument is most relevant to those blogging or writing on a habitual basis. However, considering helpful tips is in your best interest.

So, consider these:

1- Be Short & Sweet:

We like to hear what you have to say. Though, most of us certainly don’t have much spare time on our hands to read paragraphs of content. Plus, if you struggle with writing in general, this should be a relief.

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The User Experience

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One of my favorite parts of my work is conducting user interviews and focus groups. I’m always eager to talk to people about how they use websites and to learn more about what they want out of their user experience. 

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