Category: Design

Design Thinking Series - Part I: Increase member engagement using design thinking

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The method focuses on three main elements of a product or solution: people, technology, and business. All of these aspects evolve around the customer.

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Are we solving the right problem?

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When you move from empathy work to drawing conclusions from that work, you need to process all the things you heard and saw in order to understand the big picture and grasp the takeaways of it all. Unpacking is a chance to start that process – sharing what you found with fellow designers and capturing the important parts in a visual form.

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Define the Business Challenge - With an Open Mind

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We learned to use the research to bring clarity and focus to the design space.  After the research phase we craft a more meaningful and actionable problem statement from which we can ideate upon.

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Slideshows won’t die, but they should. Here are 8 reasons why:

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  1. They are simply not effective.
    In many studies, multiple banners with different slides and calls-to-action (CTA) have been proven to be pointless. Users rarely ever see past the first slide, especially when the first slide has a strong CTA itself. If you truly want the user to see more than the first slide, then the first slide needs to sell, or at least, guide the user into the subsequent slides.
  2. They often have poor / no accessibility.

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Which Content to Migrate: Best Practices

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In any website redesign, one of the most important questions is always, "Which content should we migrate?" The answer for each of our clients is as varied as the content itself. But there are a few best practices I tend to recommend across the board. 

1. Look at Your Analytics

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15 Ways to avoid sending your website redesign to hell

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When you first launched your website, it seemed to meet your needs and be an asset to the business.

Over time, however, things change, and a website that once supported your organizational objectives will often morph into something that actually works against you achieving your business goals. Today, your company doesn’t just need a website...it needs a well-designed, easily navigable, engaging website that meets the needs of your customers and your business alike.

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FINDING BALANCE: A BROADER VIEW WITH Director of User Experience + Design, Lillie Obioha

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Our next interviewee for this series is with Director of User Experience + Design, Lillie Obioha. Lillie not only poses a poise that puts Elizabeth Taylor to shame, but she encourages us all to think outside the box and always find exciting and inspiring ways to make our clients stand out. 

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Trending: How Do You Know if it's Right for You?

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In the world of web design, there's always some hot, new trend. Whether it's vertical scrolling, parallax animation, or straight up gamification, we're never without choices when it comes to designing cool features for sites. And while trends can add flair and function to your website, sometimes they're just, well, trendy. Anyone who has ever had a bad perm or worn acid washed jeans can attest that not every trend is a good idea. Here are some questions to ask yourself when deciding whether a trend is right for your site.

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Quotes that will make you rethink what design means

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A lot of people love reading quotes because they are words of wisdom condensed into a few words or sentences. Recently, I have been reading some great quotes for inspiration that keeps me up and going. These quotes are motivating, enlightening and beneficial to the work I do at Balance Interactive. Enjoy!

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10 reasons why I will leave your website in 10 seconds

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What makes people press the back button shortly after visiting your website? Why do they bail out so quickly? And what can you do about it?

It’s not easy creating a beautiful, brilliant user experience on your website, and the reality is that most sites have issues of one kind or another. But keep an eye open for the following – often avoidable – negative factors and try to eliminate them to avoid creating the wrong impression.

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