Category: Online Marketing

How to blog - tips and ideas for everyone

Body: 

As a marketer who wants to show how smart and creative our team is, I am always asking my fellow employees to participate in our blogging efforts. Some of you might be asked to particpate at some point by your marketing team to providing your thoughts or experience on the latest trend, app you are currently using or just to write about something you enjoy dong. Most people don't understand how important it is not only on a professional level, but on a personal level as well to build these writing skills.

READ POST

The future is here - Have your content come to you!

Body: 

Recently Dries Buytaert (the guy who invented Drupal and owner of Acquia) wrote this awesome blog article about The Big Reverse of the Web and how you won't have to search for anything anymore, everything will just come to you. As a mom of a one-year old I am SO excited about this! Chasing my little man around leaves very little time to be going out to the grocery store to buy odds and ends every day. I would much rather spend my time playing with him then worrying about the levels of my laundry detergent. 

READ POST

Content Personalization; What is it & Why do i need it?

Body: 

Turn Big Data into Smart Data - Content Personalization 

READ POST

Setting Goals in Google Analytics

Body: 

Goals are a versatile way to measure how well your site fulfills your target objectives.[1] It enables clients to not only see what users are doing on their site, but target their actions for quicker conversions. Goals give the website owner a peek into user behavior.  For example, are users finding the page for which they are looking? How many pages are viewed before exiting? Are users following a specific path set by the website, or are they straying off path and getting lost?

READ POST

The Ultimate Toolbox –Using Content to Build Your Dream Home

Body: 

This blog post is a follow up to my presentation on August 14th, 2013 at the Drupal4Gov Days titled "The Ultimate Toolbox - Using Content to Build Your Dream Home". You can check out the slides from this presentation here on slideshare.

 

READ POST

Innovative Ways To Fold In Corporate Sponsors To Your Digital Ecosystem

Body: 

Having worked with associations for several years now, one topic that continuously arises during most strategic conversations is how to accommodate corporate sponsors; not only as an organization, but also how the organization presents itself publicly (including digital marketing). One recent example comes to mind - a large health-based research association based in Washington DC. While membership remained steady for this organization financially, member dues was not a significant revenue generator.

READ POST

The Top Two Must-Have Online Marketing Tools

Body: 

As much as we hate to admit it, it’s true; sometimes consistent content marketing can fail. The most difficult part of any online marketing campaign is consistency. Persistent engagement with your customers online is key when it comes to achieving quality and enduring customer loyalty. There are two main tools that every marketer should become experts on using - a content calendar and an automated marketing program. 

READ POST

Association Advocacy and Social Media: Know Your Audience, Focus Your Message

Body: 

This past week, the folks from CEO Update joined three association lobbying experts in a forum to discuss the latest aspects and trends in association advocacy. The forum, titled "Advocacy in a Time of Gridlock" included:

READ POST

Nice to Meet You

Body: 

Many of our clients are the CMOs for the organizations so I decided to attend the first Mid-Atlantic Marketing Summit to learn more about how marketers think and what's most pressing on their minds. Well, it was great to get to know these professionals better!

This one-day event was packed with speakers who offered valuable insights. Here are my key takeaways, from the formal program and more.

READ POST

Pages