Category: Opinions/Reviews

FINDING BALANCE: A BROADER VIEW WITH Director Service Delivery, Beth Morgan

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Our next interviewee for this series is with Director Service Delivery, Beth Morgan. Beth has been with Balance for over 6 months now and I have noticed she makes MANY lists!. She has a very quirky sense of humor, writes very fun blog posts and always finds a way to stay calm, even in the most frustrating situations!

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Balance Breaks Mealtime Stereotypes

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A few of us at Balance were having our daily stand up meeting on a Thursday morning. One of us remarked. “Wow, it’s Thursday and I’ve already got a “birch” beer in my hand.” This naturally initiated a debate surrounding what is a “breakfast” food really? There are, of course, the staples: eggs, bacon, waffles, pancakes, oatmeal, cereal, toast. We also can’t forget bagels, donuts, orange juice and scrapple (guilty - nee’ Pennsylvania). We all recognize these options because we have been feasting on these things since we were kids.

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Finding Balance: A broader view with Teresa Stonelake

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Our next interviewee for this series is with Director of Finance and HR, Teresa Stonelake. Teresa makes it rain here at Balance Interactive and has been with the team for over 2 years. She is an avid hiker and keeps us all on task and budget when it comes to money being spent. She always has a smile and a warm greeting when you speak to her!

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FINDING BALANCE: A BROADER VIEW WITH Digital Strategist, Anne Mader

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Our next interviewee for this series is with Digital Strategist, Anne Mader. Anne has been with Balance Interactive for 10 months and is an avid mountain biker with a knack for being able to get to the bottom of any problem and provide engaging ways to solve them. 

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9 Tips to Successful Project Management

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As a project manager, it is essential to gain the trust of clients, which can be a challenge given you likely have never met them prior to working together and building trust takes time. Here are the nine practices I’ve developed over the years to make my clients feel secure in my ability to manage projects on their behalf.

1.    Become a coach: Involve clients in the process and educate them. If you help others be better you will earn their trust.

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10 reasons why I will leave your website in 10 seconds

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What makes people press the back button shortly after visiting your website? Why do they bail out so quickly? And what can you do about it?

It’s not easy creating a beautiful, brilliant user experience on your website, and the reality is that most sites have issues of one kind or another. But keep an eye open for the following – often avoidable – negative factors and try to eliminate them to avoid creating the wrong impression.

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FINDING BALANCE: A BROADER VIEW WITH Information Architect and Content Strategist, Melissa Woodson

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Throughout 2015, we want to give you all the opportunity to get to know the Balance Interactive team and our clients a little better. To that end, we are introducing a monthly feature called “Finding Balance: A broader view with…” and will have either a Balance employee or a client featured "snapshot" of who they are and what inspires them. 

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The influence of technology on culture

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In order to understand how these two distinct concepts relate and influence each other, first let’s outline them.

Culture isn’t defined easily; however, as cited in Wikipedia the definition is used most commonly in three ways:

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Confab 2012 Roundup

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I am fortunate to have just returned from the 2012 edition of Confab– The Content Strategy Conference. At times it was hard to choose between the sessions, but luckily there were plenty of tweets (#confab12) coming out of all the sessions to get good nuggets from them all.

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Nice to Meet You

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Many of our clients are the CMOs for the organizations so I decided to attend the first Mid-Atlantic Marketing Summit to learn more about how marketers think and what's most pressing on their minds. Well, it was great to get to know these professionals better!

This one-day event was packed with speakers who offered valuable insights. Here are my key takeaways, from the formal program and more.

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