Category: SEO

Write for humans. Publish for robots.

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Every day, it seems, we're closer to being one with the borg. 

Technology is more and more intertwined with how we live, how we work, how we exist. 

It's hard to untangle. It can be even harder to meld. 

When it comes to content, it's imperative that two key concepts are acknowledged and addressed to achieve an effective communications strategy.

What was once called a "digital life" is now just "life". 

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Take a standards-focused approach to help your web videos stand out

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One of the best, and most challenging aspects of online publishing is how interconnected everything is. It’s a lot to keep track of. It can easily lead to a sense of paralysis, dread, and ultimately, regret.

It’s important, during these dark moments, however, to remember that following best practices can often serve as a “beacon of sanity” that can yield unexpected, and beneficial results.

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Authorship and SEO

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Setting Goals in Google Analytics

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Goals are a versatile way to measure how well your site fulfills your target objectives. It enables clients to not only see what users are doing on their site, but also target their actions for quicker conversions. Goals give the website owner a peek into user behavior. For example, are users finding the page for which they are looking? How many pages are viewed before exiting? Are users following a specific path set by the website, or are they straying off path and getting lost?

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SEO Questions to ask During Redesign Part II

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It is important to understand the steps in the SEO for Redesign process. Each phase includes sets of important tasks that can help to ensure the success of the project. The steps of the process are listed below and in this post we are going to discuss the first two steps in detail.

What are the steps in the SEO for Redesign Process?

• Audit
• Benchmarks
• Planning
• Dev, QA, & Launch
• Post Launch Review

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SEO QUESTIONS TO ASK DURING REDESIGN

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SEO Questions To Ask During Redesign

Web technology has developed into a dynamic, highly competitive field that, when effectively navigated with the aid of personable, professional designers, can yield enormous potential for organization, communication, and expansion. Website redesign is a project that many companies and organizations are undertaking at an increasing rate. The internet has become a global super-community that has empowered the idea and provided a vehicle for its proliferation.

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4 Steps to AWESOME Optimized Web Pages

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Anyone can add meta tags to a web page and call it “optimized.” However, to truly create an awesome optimized web page, you must look beyond keywords and think more about the main themes of your website.

Why themes? When a user types a phrase into the Google search bar, Google searches for subject-matter themes that most closely match the user’s search phrase, rather than trying to match one page with one specific keyword. 

 

So, how do you make this happen? Let me walk you through the steps:

 

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Google Places: The Place to Be

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If you’re a business with a brick & mortar location, it’s pretty darn important that you have a Google Places listing and that you’re keeping it updated. This is important for two reasons:

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Overcoming the Google Panda Effect

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In a blog post I wrote back in June 2011, I talked about how to survive Google’s many recent updates to its search algorithm and adapt your company’s SEO strategy accordingly. While both the Google Caffeine and Mayday updates affected websites’ search engine ranking, none has had as great an effect on the practice of SEO as the Panda update of Spring 2011.

Before Panda, many companies built their SEO success on a foundation of using keywords profusely in strategic locations:

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Preventing Post-Launch SEO Disasters

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If you ask my 3-year-old son what he wants to be when he grows up he’ll tell you “a grown up.” As a true preschool-aged child, he takes things very literally. But, if you probe a little more and ask him, “well, what do you want to do when you’re a grown up?” he’ll answer, “I want to make the big helicopters fly.” His obsession with helicopters is due to the fact that we live near an Army base and we’re in their flight zone. Several times a day the helicopters fly over our house.

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