Category: Social Media

3 Reasons You Don’t Need a Twitter Feed on Your Website

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In the last ten years, social media has become a mandatory component of organizational marketing. You have to tweet, post, share, like, recommend, or <insert latest social media verb> your content. A few years back, I wrote about how social media is like exercise—you know you should, and there are definite payoffs when you do, but you have to be consistent.

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How social is your website?

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It is pretty standard to have social media sharing tools on your website, but did you know that many of those tools come with tracking so you can actually see what content is being shared on each social channel?

Our favorite tool to embed for our clients is ShareThis, and they have a brand new Analytics Dashboard in beta right now, that we are very excited about!

From this Analytics Dashboard you can get a quick glimpse of how many shares you have gotten, and how many click-throughs and what is the most popular social channel for you.

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Six Tips to Keeping It Simple in Social Media

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As a marketer, social media can be the best part of your job, or it can be the bane of your existence. There are those who can’t wait to make the next post, tweet, or pin, and they eagerly watch their feeds for likes, shares, retweets, and replies.  And then, there are those of us who somehow got delegated to run the social media for our organization, and with dear in the head light like eyes, we stare at a screen full of hashtags, and freeze with the anxiety of figuring out how to do it all and how to do it right.

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Setting Goals in Google Analytics

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Goals are a versatile way to measure how well your site fulfills your target objectives.[1] It enables clients to not only see what users are doing on their site, but target their actions for quicker conversions. Goals give the website owner a peek into user behavior.  For example, are users finding the page for which they are looking? How many pages are viewed before exiting? Are users following a specific path set by the website, or are they straying off path and getting lost?

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Looking for Inspiration?

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 Have you started your Pinterest Business account yet?   We have and our boards cover everything from books we love to social media trends to a ton of info on content marketing and content strategy.

Take a second to get inspired:  http://pinterest.com/balanceinteract/ 

and then

 

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The Ultimate Toolbox –Using Content to Build Your Dream Home

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This blog post is a follow up to my presentation on August 14th, 2013 at the Drupal4Gov Days titled "The Ultimate Toolbox - Using Content to Build Your Dream Home". You can check out the slides from this presentation here on slideshare.

 

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Want to Build Your Fan Base? Then Be Valuable.

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I get a lot of questions about the best way to grow and engage online audiences and, unlike what many “experts” say, there are no magic tricks or easy ways to do this. To grow, nurture, and engage a fan base you have to consistently and purposefully do the work and put in the time.

If you want to grow your reach, you have to provide a meaningful experience by sharing valuable insights, content, and knowledge – and by listening to and engaging with others online in the right context. People won’t be interested in what you have to say or offer if you are not providing value.

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Ones to Watch - Pinterest for Business

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Pinterest formally announced the launch of Pinterest for Business this month. This means that businesses are now free to create branded accounts on the social networking site. Until now, most brands have been using the first name, last name sign-up format that individuals use. The new service allows businesses to enter the name of an organization and a logo when registering.

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