Category: Trade Shows

Prime cuts from #HLSF16

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What was there before Social Media? Community!

With that in mind, we have been keeping a close eye on the Higher Logic Super Forum. Also, for what it's worth, Higher Logic integrations is one of our strong suits, so reach out if you have a need.

Meantime, check out some of our favorite tweets and quotes from the conference!

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Capital Camp Recap!

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On Friday I had the pleasure of joining my fellow DC Drupalistas at Capital Camp 2013! Balance was a platinum sponsor and well represented at the event! I am so excited about the new tips and tricks I learned from the many talented presenters. Here are some things I am really excited about exploring and sharing with our clients:

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The Ultimate Toolbox –Using Content to Build Your Dream Home

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This blog post is a follow up to my presentation on August 14th, 2013 at the Drupal4Gov Days titled "The Ultimate Toolbox - Using Content to Build Your Dream Home". You can check out the slides from this presentation here on slideshare.

 

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Associations as Communities of Interest: My Wishlist for the ASAE Conference

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I am going to miss out on the American Society of Association Executives (ASAE) annual meeting this year due to an injury - but I can still dream about being there. Being that I am a passionate digital strategist and have a deep and abiding love for all things "association," I am intrigued how associations use technology and social tools to engage member communities and foster relationships to achieve their mission.

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Top 5 Mistakes Trade Show Websites Make

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We have worked hard this year to send employees to key industry trade shows in order to connect with our customers and keep up on the latest industry trends.

As we have prepared to attend ASAE, NTEN, DrupalCon and PRSA conferences, I am extra cognizant of the challenges that face trade show marketing executives and CEOs.

Our work supporting some of the largest trade shows in the world has taught me a thing or two about what makes an effective trade show website. The list of "do's" is a mile long. 

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Web Developers as Integrated Partners

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Working with a web development firm like Balance Interactive can be a cost-effective way to extend your organization’s resources. Engaging that firm as a full partner, rather than just project help can bring new levels of effectiveness to your organization. You know your business – the latest developments, the needs and pain points of your membership and what’s on the horizon. Web developers know the same about web-based technologies. Marry these together and you are in a solid position to leverage the web to catapult your organization to higher levels.

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