Category: Web Content

Slideshows won’t die, but they should. Here are 8 reasons why:

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  1. They are simply not effective.
    In many studies, multiple banners with different slides and calls-to-action (CTA) have been proven to be pointless. Users rarely ever see past the first slide, especially when the first slide has a strong CTA itself. If you truly want the user to see more than the first slide, then the first slide needs to sell, or at least, guide the user into the subsequent slides.
  2. They often have poor / no accessibility.

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What to do with Your Content Audit

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Open it. Please. This may seem obvious, but I find that many clients are so busy that they don’t even take the time to look at their content inventory and audit. Set aside 30-60 minutes, and read the recommendations and observations. Even if this is the only thing you do with the audit, it will ensure that we’re all on the same page when it comes to the high level overview of your content.

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10 Reasons to Attend Our Educational Workshops in 2016

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  1. They're free.
  2. We come to you, on the day and time that works best for you and your team.
  3. There's something for everyone--from web savvy pros to novice users--and we break it down so it's easy and accessible, but never boring.
  4. You've forgotten everything you once knew about Drupal. Or maybe you didn't know anything to begin with ...
  5. You have goals to meet this year, and you don't know where to start. 
  6. Did we mention they're free? 
  7. You've been following the same process for too long, and you're ready to shake things up. 

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Which Content to Migrate: Best Practices

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In any website redesign, one of the most important questions is always, "Which content should we migrate?" The answer for each of our clients is as varied as the content itself. But there are a few best practices I tend to recommend across the board. 

1. Look at Your Analytics

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Trending: How Do You Know if it's Right for You?

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In the world of web design, there's always some hot, new trend. Whether it's vertical scrolling, parallax animation, or straight up gamification, we're never without choices when it comes to designing cool features for sites. And while trends can add flair and function to your website, sometimes they're just, well, trendy. Anyone who has ever had a bad perm or worn acid washed jeans can attest that not every trend is a good idea. Here are some questions to ask yourself when deciding whether a trend is right for your site.

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The future is here - Have your content come to you!

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Recently Dries Buytaert (the guy who invented Drupal and owner of Acquia) wrote this awesome blog article about The Big Reverse of the Web and how you won't have to search for anything anymore, everything will just come to you. As a mom of a one-year old I am SO excited about this! Chasing my little man around leaves very little time to be going out to the grocery store to buy odds and ends every day. I would much rather spend my time playing with him then worrying about the levels of my laundry detergent. 

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4 Things to know about Google's 'Mobilegeddon'

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1. What is it?

Google is changing the way search results appear based on websites that are deemed mobile-friendly due to the fact that 60% of traffic now comes from mobile devices. Sites without text and formatting suited for mobile devices will suffer most. A webpage is eligible for the “mobile-friendly” label if it meets the following criteria, as detected in real time by Googlebot:

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10 reasons why I will leave your website in 10 seconds

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What makes people press the back button shortly after visiting your website? Why do they bail out so quickly? And what can you do about it?

It’s not easy creating a beautiful, brilliant user experience on your website, and the reality is that most sites have issues of one kind or another. But keep an eye open for the following – often avoidable – negative factors and try to eliminate them to avoid creating the wrong impression.

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The Path to Better Content

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Maybe you’re a writer, association, web designer, or lawyer. If you have a website, it means you need content. Of course the content argument is most relevant to those blogging or writing on a habitual basis. However, considering helpful tips is in your best interest.

So, consider these:

1- Be Short & Sweet:

We like to hear what you have to say. Though, most of us certainly don’t have much spare time on our hands to read paragraphs of content. Plus, if you struggle with writing in general, this should be a relief.

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4 Steps to Create Website Content Your Audience Actually Wants

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Chances are you or one of your colleagues spent a lot of time producing it and then pushed it through various levels of approval. But your audiences will not sift through the content that you “just can’t let go of” to find what they want and need from your site. So it’s time to shift the focus away from you and pay attention to them.

 

Assessing your website content with a critical eye is hard. Putting yourself in the shoes of your audience to determine what is valuable can be even harder.

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