Category: Web Strategy

Slideshows won’t die, but they should. Here are 8 reasons why:

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  1. They are simply not effective.
    In many studies, multiple banners with different slides and calls-to-action (CTA) have been proven to be pointless. Users rarely ever see past the first slide, especially when the first slide has a strong CTA itself. If you truly want the user to see more than the first slide, then the first slide needs to sell, or at least, guide the user into the subsequent slides.
  2. They often have poor / no accessibility.

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10 Reasons to Attend Our Educational Workshops in 2016

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  1. They're free.
  2. We come to you, on the day and time that works best for you and your team.
  3. There's something for everyone--from web savvy pros to novice users--and we break it down so it's easy and accessible, but never boring.
  4. You've forgotten everything you once knew about Drupal. Or maybe you didn't know anything to begin with ...
  5. You have goals to meet this year, and you don't know where to start. 
  6. Did we mention they're free? 
  7. You've been following the same process for too long, and you're ready to shake things up. 

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FINDING BALANCE: A BROADER VIEW WITH Digital Strategist, Anne Mader

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Our next interviewee for this series is with Digital Strategist, Anne Mader. Anne has been with Balance Interactive for 10 months and is an avid mountain biker with a knack for being able to get to the bottom of any problem and provide engaging ways to solve them. 

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You and Your Agency: 5 tips to stop dating and put a ring on it!

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  1. Share what makes you feel vulnerable in the beginning

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6 Tips for a faster and smoother website launch

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  1. Get your accounts in order. A lot of services are changed right at launch. Sometimes these services haven't been touched in years, so it is easy to lose track of your login information. When we launch some of the accounts we are changing or applying to the new site can include: Google Analytics, Domain Name Server, SSL Certificate, etc... To avoid scrambling at the last minute for this information, this is something we can be proactive about to prep for launch.

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Ethnography means moments of truth

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When we begin research for a new customer journey map, we always include an ethnographic component. While interviews, surveys, and other traditional research methods are valuable, the nuances captured during ethnography provide greater depth and understanding of the customer’s interaction with the organization.

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The future is here - Have your content come to you!

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Recently Dries Buytaert (the guy who invented Drupal and owner of Acquia) wrote this awesome blog article about The Big Reverse of the Web and how you won't have to search for anything anymore, everything will just come to you. As a mom of a one-year old I am SO excited about this! Chasing my little man around leaves very little time to be going out to the grocery store to buy odds and ends every day. I would much rather spend my time playing with him then worrying about the levels of my laundry detergent. 

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10 reasons why I will leave your website in 10 seconds

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What makes people press the back button shortly after visiting your website? Why do they bail out so quickly? And what can you do about it?

It’s not easy creating a beautiful, brilliant user experience on your website, and the reality is that most sites have issues of one kind or another. But keep an eye open for the following – often avoidable – negative factors and try to eliminate them to avoid creating the wrong impression.

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Rapid prototyping: What it is and why it matters!

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Traditionally, wireframing has been the go-to activity for specking out web designs, architecting the layout of the site and envisioning user experience. But the fact of the matter is, no matter how detailed the annotations, no matter how intuitive we think we've designed it to be, nothing substitutes for the real thing--a live, working site. In a world with infinite dollars and hours, we could build multiple iterations of sites until our hearts' content. Sadly, projects have budgets and timelines and reality to contend with, and multiple builds just aren't in the cards.

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The User Experience

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One of my favorite parts of my work is conducting user interviews and focus groups. I’m always eager to talk to people about how they use websites and to learn more about what they want out of their user experience. 

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