Category: Writing for the Web

Write for humans. Publish for robots.

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Every day, it seems, we're closer to being one with the borg. 

Technology is more and more intertwined with how we live, how we work, how we exist. 

It's hard to untangle. It can be even harder to meld. 

When it comes to content, it's imperative that two key concepts are acknowledged and addressed to achieve an effective communications strategy.

What was once called a "digital life" is now just "life". 

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10 reasons why I will leave your website in 10 seconds

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What makes people press the back button shortly after visiting your website? Why do they bail out so quickly? And what can you do about it?

It’s not easy creating a beautiful, brilliant user experience on your website, and the reality is that most sites have issues of one kind or another. But keep an eye open for the following – often avoidable – negative factors and try to eliminate them to avoid creating the wrong impression.

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Copywriter or Content Writer?

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There has always been that age old argument – what kind of writer do you need and is there a difference? If you ask either writer, they will say there is a difference. There might be. Some might say it has to do with what they are writing about. Others might say it has to do with tone and the target audience they are writing to, if there is a specific one. There could be a couple different reasons why they differentiate themselves the way they do. The bottom line is – can they do each other’s job? How does the hiring manager decide which writer is the writer they need?

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Preparing Content for Low-Literacy Audiences

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As I began working on a recent website redesign project, I had a challenge: how to plan content for audiences with a wide range of reading levels. And, specifically, how best to plan content for people who had trouble reading and understanding the content.

We know that it only takes seconds for typical visitors to decide whether a website will answer their questions or help them accomplish their desired tasks. They scan, click through to the information they want or need, and tend to leave quickly when the site no longer meets their needs.

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Content First

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Content FirstIn my last post, I mentioned that I attended An Event Apart DC  - a conference designed for people who make websites. I mentioned briefly that the theme of the conference was content, so I wanted to write a follow up and explain it a bit further.

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Content at All Levels

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Recently, I was at a local restaurant where a large group had gathered to watch a football game. I was actually entertained more by the crowd reactions than the game itself. I have never been much of a football fan. I know that, in football, there are these things called “downs,” but for the life of me I cannot follow them. People have tried to explain this to me. I smile. I don’t get it. And it honestly doesn’t bother me all that much.

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The Quest to Be Engaging

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At the start of every new project, I ask clients about their goals for the new online presence. I think every client lists a goal to be "engaging" online.

This is a great goal. Now, how to get there?

"Engaging," like so many words, has very differnent meanings to different people. So, how do you know if you have reached the goal.

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