15 Ways to avoid sending your website redesign to hell

15 Ways to avoid sending your website redesign to hell

When you first launched your website, it seemed to meet your needs and be an asset to the business.

Over time, however, things change, and a website that once supported your organizational objectives will often morph into something that actually works against you achieving your business goals. Today, your company doesn’t just need a website...it needs a well-designed, easily navigable, engaging website that meets the needs of your customers and your business alike.

According to Stanford University, 75% of people judge the credibility of a company based on the design of its website. Website redesign is a complex undertaking, but the benefits of a new website can transform a good business into a great business. 

[Video] Here are 15 ways to avoid sending your website redesign straight to hell!

#1 Make sure your website supports your business goals 

#2 Define your team 

#3 Prep your leadership on  budget, timeline and what to expect

#4 Perform a content audit and understand the importance of content governance

#5 Create your content migration plan: Contact us now to get your free content inventory template 

#6 Identify and understand your users

#7 Acknowledge the importance of information architecture

#8 Choose experienced developers 

#9 Understand how taxonomy works, what it is, & how to use it

#10 Don’t believe that design needs to come quickly

#11 Ask for frequent demonstrations of progress

#12 Perform usability testing

#13 Train content editors on how to write for the web

#14 Remember QA

#15 Coordinate your launch

Contact us today for a consultation and we will walk you through the process to make it as easy and seamless as possible. 

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