FINDING BALANCE: A BROADER VIEW WITH Digital Strategist, Anne Mader

FINDING BALANCE: A BROADER VIEW WITH Digital Strategist, Anne Mader

Our next interviewee for this series is with Digital Strategist, Anne Mader. Anne has been with Balance Interactive for 10 months and is an avid mountain biker with a knack for being able to get to the bottom of any problem and provide engaging ways to solve them. 

  1. What’s on your desk right now?
    A copy of Kill the Company by Lisa Bodell, a note from my 9 year old daughter tell me “to keep up the good work!”, my ever present water bottle, and a cup of coffee.
  2. What's the best advice you ever got?  
    I’ve received so much great advice over the years but I think the one piece of advice (or quote) I try to live by is “Be the change that you wish to see in the world” - Gandhi. 
  3. What do you do when you're not at work?  
    When I am not at work you can usually find me riding my mountain bike or trying to learn how to paint. But my most favorite thing to do is having family time with my husband and kids - I have a 9 year old daughter and a 13 year old son.  
  4. Describe something you did at work that you are most proud of?
    I am most proud of working with the Balance Team on our Journey Mapping projects. I love using ethnography and research to dive deep into our clients customers and then mapping out those customer experiences. It has been really exciting to use this information to offer greater strategic direction and big picture opportunities to help our clients create powerful digital experiences.  
  5. How do you think Balance Interactive stands out from the crowd?
    I think Balance Interactive’s differentiator is that we work very closely with our clients to make sure that their business goals are at the forefront of every project.  It’s not about making the slickest website, it’s about aligning our clients goals and vision with the needs and expectations of their customers and making it the best digital experience possible. 

See Anne in action during several of our most recent webinars

Visit our other interviewees to learn more about our team, clients and industry partners:

FINDING BALANCE: A BROADER VIEW WITH DIRECTOR OF USER EXPERIENCE + DESIGN, LILLIE OBIOHA

FINDING BALANCE: A BROADER VIEW WITH SENIOR PROJECT MANAGER, CAROLYN PIERCE TATE

FINDING BALANCE: A BROADER VIEW WITH JP MOERY, PRESIDENT AND FOUNDER OF THE MOERY COMPANY

FINDING BALANCE: A BROADER VIEW WITH INFORMATION ARCHITECT AND CONTENT STRATEGIST, MELISSA WOODSON

FINDING BALANCE: A BROADER VIEW WITH SENIOR WEB DEVELOPER, JEANNETTE MODIC

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