Kill Your Company – One way to get your staff thinking innovatively

Kill Your Company – One way to get your staff thinking innovatively

One of my very favorite exercises to get clients thinking innovatively was introduced to me by Digital Strategist Anne Mader (Anne is multi-talented and most known as the owner of The Bike Lane) 

 “Kill the Company” is a training exercise that prompts people to consider the standard question—“How can we beat the competition?”—and instead ask, “How can the competition beat us?” 

In the exercise we break our client team into groups and ask them to put themselves in the shoes of their competition.   We then ask them: 

“If your competition was going to put you out of business, how would they do it?"

Even clients who insist “we don’t have any competition” end up exposing things that are holding their organization back. This exercise gives us insight into what truly differentiates our client in the marketplace.  Because the exercise is completed with all department heads at the same time, the client has the opportunity to hear from other parts of the organization that may be siloed and therefore have a unique perspective. 

We have clients that have used this exercise to stop doing certain types of work and make space for work that is of higher value to their target audiences.

Lisa Bodell, author of Kill the Company and CEO of futurethink, says: 

“A long time ago, I realized that if you want to become more innovative, innovation often cannot be your starting point. Decades of experience have taught me that organizations that struggle with innovation commonly have entrenched behaviors and cultures that deflate their innovative spirit. To change the trajectory of these firms, you have to kill the company first.” 

For more information, visit http://www.killthecompany.com.

Lisa Bodell is the founder and CEO of futurethink, an innovation research and training firm that helps businesses embrace change and become world-class innovators.

Want to experience design thinking in action? 

And at the same time solve your own business  challenges?  I am so excited that ASAE has created this innovative experience:  http://xdp.asaecenter.org/ 

It’s a terrific way for you to jump in and create value for your organization.  Check it out!  We hope to see you there.
 

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Do you have a project that could benefit from our Design Thinking approach? Call us at 703.451.8675 or contact us online

Want to experience design thinking in action?

And at the same time solve your own business challenges?  I am so excited that ASAE has created this innovative experience:  http://xdp.asaecenter.org/

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