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by Alan Yurisevic Associations, Web Development

If you’re just getting started with the CSS framework known as Sass, you might find that one of the more difficult parts is figuring out where everything goes. Using Sass means there will be a lot more files to manage and it is important to make sure you stay organized from the beginning.

by Tracy Betts Associations, Balance Interactive, Usability, User Experience

To gain new insights and opportunities, we need to think and approach research differently. The February 2015 issue of Fast Company contained two articles of interest showcasing very different research approaches and how they contributed to the rise (or fall) of their products. One article subtitled "What the hell happened..?" was about the lackluster performance (failure?) of the Fire Phone.

by Beth Yezzi Associations, Balance Interactive, CMS, Content Management, Content Strategy, Design, Information Architecture, Opinions/Reviews, Tips and Tricks, User Experience, Web Content, Web Strategy, Writing for the Web

What makes people press the back button shortly after visiting your website? Why do they bail out so quickly? And what can you do about it?

It’s not easy creating a beautiful, brilliant user experience on your website, and the reality is that most sites have issues of one kind or another. But keep an eye open for the following – often avoidable – negative factors and try to eliminate them to avoid creating the wrong impression.

by Lillie Obioha Associations, Balance Interactive, Design

Here at Balance Interactive, we spread the LOVE. The love we are referring to here is called, Collaboration. Collaboration is a big theme here for one reason: it works. It works for us as individuals who thrive on job satisfaction. It works for our clients who reap the rewards with quality-driven products. It works for our company because it experiences low employee turnover. Here are four simple ways to cultivate a collaborative environment.

by Jill Handman Associations, Balance Interactive, CMS, Content Management, Non-Profits

Most associations today use robust association management systems (AMS) to manage their membership database. In addition to providing member contact information, an AMS can process payments for dues or events, manage event registrations and member communication, and maintain information on committee memberships and data files. 

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