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by Rich Wolford Social Media

A story in the washingtonpost.com today discussed the results of a new Pew Research Center study on teen usage of Twitter. According to study, "only 8 percent of online teens have embraced Twitter, a notable low for a generation so passionate about technology. Think of the millions of text messages that teens send. Think of their endless hours on Facebook."  Overall, 73 percent of teens use social networking to communicate with their friends and family.

by Marylou Jones Design, Web Content

Many of our clients focus on "going green" and strive to adopt best green business practices. I am very proud to recently have had the opportunity to support one such client. Whenever they print anything, they always save waste by duplexing and choosing recycled papers.

One may ask: What does this have to do with the web?

If you think about how often you print something from a web page, usually you want to grab and go with the content. Perhaps some directions; a map; an interesting article; anything you can quickly read while in transit.

by Kim Taylor Associations, Content Strategy, Social Media, Web Strategy

Time to blog, now what? This is something everyone has said from time to time. A great communication strategy includes a schedule for blogging, how often, what topics to cover, and how it all fits with your organization's calendar year.

At Balance Interactive, we tell clients that the more consistent you are with your blog posts, the more readers you will have. Additionally your organization will strengthen its relationship with members. It’s a win-win for all.

by Tracy Betts Associations, User Experience, Web Development

We've all been in those meetings. Someone asks a question and 5 people around the table whip out their phones to find the answer on the Internet.

Our everyday experience backs up the ever growing statistic: 199 million Americans use some type of non-voice mobile service, from text messaging to video streaming, according to the Mobile Marketing Association.

by Carrie Hane Dennison Content Strategy, Online Marketing, SEO, Social Media, Tips and Tricks, Web Content

When I was a young girl, my family spent many weekends at a lake filled with blue gill. We kids loved to go sit on the bridge or dock to fish. But there was no way I was going to touch a worm. So we used little pieces of hot dogs. The fish loved it! No one ever went home without having caught several fish. (We always threw them back.)

Why did the fish get hooked? Because they saw the bait, liked the way it looked, and chomped down. And they kept coming back for more.

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