Mapping Matters - Creating the “Secret Sauce” to a Personalized Customer Experience

Tuesday, December 08, 2015 (All day)

We live in a world where technology and data are increasingly being woven into the fabric of every organization’s digital strategy. From journey mapping to personalization, the trends are only multiplying.

In this webinar, we will focus on how to use personalization technology and customer data to build and support a rich and comprehensive online marketing campaign.


Key Take Aways:

  • Learn how to harness your data to provide relevant and innovative content to your audiences
  • Learn new strategies and techniques to build uniquely tailored campaigns supported by innovative, feature-rich technology
  • Learn how mapping the user journey helps segment, define and manage efforts for content personalization
  • Learn how to integrate technology decisions into the development of your association’s strategic plan and measure it for success
  • Integrate personalization features into focused campaigns to engage visitors, shorten sales cycles, and convert loyal customers