WEBINAR: Taming the chaos - the convergence of IT & marketing in 2015

Thursday, February 05, 2015 (All day)

Data insights, technology and creative strategy must unite to orchestrate experiences across channels and organizational units. CMOs and CIOs are not far apart in agreeing that reaching and engaging the market has become more technology driven, with technology now underpinning and shaping the entire customer experience. Organizations must adapt and empower marketing and IT to be jointly responsible for owning the design of the customer experience. 

 

Don’t miss these key themes: 

  • What you need to know about the “convergence” of technology and marketing 
  • Accepting IT and marketing as strategic partners: ensure that marketing becomes more tech savvy and that IT becomes more agile and responsive 
  • Understanding how members interact with your organization 
  • How to embrace tools, processes and platforms to unlock consumer intent