A few of us at Balance were having our daily stand up meeting on a Thursday morning. One of us remarked. “Wow, it’s Thursday and I’ve already got a “birch” beer in my hand.” This naturally initiated a debate surrounding what is a “breakfast” food really? There are, of course, the staples: eggs, bacon, waffles, pancakes, oatmeal, cereal, toast. We also can’t forget bagels, donuts, orange juice and scrapple (guilty - nee’ Pennsylvania). We all recognize these options because we have been feasting on these things since we were kids. There is the bar movement as well… granola bars, protein bars and cereal bars. We know these options because savvy marketing tells us they will solve all our breakfast challenges. Any type of fruit will always be an acceptable breakfast selection. There are even some foods that literally tell you it’s for breakfast… “breakfast sausage”, “breakfast burritos” and the holiest of all, the “breakfast sandwich”. We will add that there is indeed a beer called Breakfast Beer – which brings us full circle to our original question what is “breakfast” food really? What about nachos, chili dogs or spaghetti? Noses are scrunching up across the internet. Why is it so “half-baked” to brew some joe and settle on into that cheesesteak? Why?
We can ask the question from a different angle as well. It is quite common on many school lunch menus to have “Breakfast for lunch”. McDonalds now offers breakfast anytime. All of us have been to IHOP at 1am. So, why is it perfectly acceptable to have breakfast any darn time you want but scowled upon to have anything but “breakfast” foods at breakfast? Is it simply the word “Breakfast”? In that case, perhaps I just slap the word “Breakfast” on that Pirate Booty bag that my daughter is desperate for as her #1 choice for breakfast? Winner! Tell us what you think!
In the meantime, we at Balance have decided to defy the laws of meal time. Is it breakfast, is it lunch, is it dinner? We don't care. We will consume what we want when we want it and we make no excuses. We embrace our nutritional freedom! Our cabinets are filled with the basic building blocks of the digital world.
This is a no judgment zone! If it keeps you going and makes you happy, grab a sticky note, write the word breakfast on it and slap it on that chili dog! If you worked at Balance Interactive, you wouldn’t be eating alone. Bonjour a tous!