Aluminum Association

Project Overview

The Aluminum Association is a global association focused on promoting aluminum as the most sustainable and recyclable material across a wide range of applications. AA faced a disconnect between the needs of the organization and the architecture of the site via its content management system, IMIS. Audience interviews indicated that the site was outdated, both in functionality and in content. Balance envisioned to be a valuable and engaging online resource for members, media, and aluminum influencers and thought leaders.

Project Specifics

  • Audience Analysis
  • Content Management/Migration
  • Search Engine Optimization
  • Training for Internal Content Developers

Case Study