American Association For The Study Of Liver Disease


AASLD is the leading organization of scientists and health care professionals committed to preventing and curing liver disease. The organization knew that a newly designed site should not only provide the basics of good web design and development (better user experience, compelling design, engaging content, and clear actions), but it should also paint a narrative for where an organization has been and where it is going. Balance Interactive was tasked with helping AASLD define that narrative and then convey it – not only with this current project – but future projects as well.

Read more about our work with AASLD

Read what the client had to say on 


  • 2,000+ pages of content to organize, govern and migrate
  • Web & content strategy
  • Customer Journey Map & Ethnographic research for Conference
  • Information architecture & user experience
  • Focus on easy access to key information and tasks
  • Integration between Drupal/ACGI AMS and LMS systems