The Congressional Federal Credit Union (CFCU) website is one of the primary ways that the organization markets its products and services. It is a vehicle to serve current members as well as to attract new members. In the first phase, the credit union needed a new website to present seamless branding with offline initiatives. The organization also wanted to leverage the latest technologies for a terrific user experience and the most efficient use of staff resources. After several months, CFCU decided to refresh the site to make it work even better for its users. The second phase focused on giving CFCU opportunities to engage users and to facilitate frequent maintenance tasks.