Medical Society of Virginia

Project Overview

The Medical Society of Virginia (MSV) was established in 1820 and is responsible for the creation of the State Board of Health, the State Board of Medical Examiners, and the Board of Medicine. Today MSV leads the way in advocating for patient protection in the current managed care environment and for access to healthcare for all Virginians. MSV asked Balance Interactive to help them redefine the narrative for the future of the practice of medicine in the state of Virginia and convey it online with a website redesign.

Project Specifics

  • User/audience research
  • Branding & Messaging
  • Responsive Website redesign
  • Storytelling
  • AMS Integration
  • Faceted Search
  • Taxonomy-driven user experience
  • Content Strategy
  • Digital Strategy
  • Search Engine Optimization
  • Training for Internal Content Developers

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